Journalism has been around for centuries; it has evolved from a town crier to the first newspapers in 1665 in London.
Journalism in all its different forms of print had complete market domination. That is until the 1930’s when radios had complete coverage of the news. The next big opposition to ‘traditional journalism’ was Television news which started taking some attention from ‘traditional journalism’ in the 1950’s. Although journalism in print did evolve with the times by adding pictures throughout its lifetime and since 1980 have started printing in colour.
Now journalism has a new frontier mobile journalism. Several questions arise from this statement.
What is mobile journalism? What form of news reporting is working on this?
Those questions have quite simple answers. Mobile Journalism is when the news you find reported on television or in newspapers or magazines can be found online. This doesn’t mean people who have commented on it or small web links. This is when the company has built a website to show all the news that is in the daily newspaper; in other words 100% coverage and all of it online.
These online services are something you occasionally have to subscribe to. Yet, this normally works out cheaper than the normal newspaper price because you don’t pay for printing. These online versions of newspaper have the ability to be more interactive with the average reader, and provide a complete new level of easy to access news. Even publishing giants see the benefit of this.
Media24 is the largest news company in the whole of South Africa. They publish over 60 magazines including the YOU and HUIS genoot. They also publish more than 100 newspapers this includes Die Burger and the Tyger burger. They have also moved towards mobile journalism. They have options were you can purchase magazines subscriptions online; and when you subscribe to this you can get a dozen digital magazines for under a hundred rand. The costs do fluctuate but works out much cheaper then buying them in print. They have also developed websites for their newspapers for example Die Burger, where you can read all the latest news.
All this change, it appears as if nothing is immune to the passage of time and the constant development of technology. Journalism had to evolve or it would slowly fade away.
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